OVERVIEW
Brand Strategy
Visual Identity
Advertising
Brand Strategy
Visual Identity
Advertising
TEAM
John Smith
Jane Smith
Joe Smith
John Smith
Jane Smith
Joe Smith
METRICS
+44% Impressions
+22% Brand interest YoY
+32% Revenue YoY
+44% Impressions
+22% Brand interest YoY
+32% Revenue YoY
PROJECT DETAILS
2023, Supergoop! needed a new story to reflect their evolved offerings and future ambitions.
The brand that changed the face, feel, and entire experience of sunscreen was changing the game again.
Campaign
I created a campaign that celebrates sun care that empowers you to embrace the outdoors with confidence, turning down the fear and amping up the joy by transforming SPF from damage protection to Solar Powered Freedom. I brought this campaign to life through OOH, paid media, print, connected TV, and social media.
TV
Combining emotional footage by a diverse cast of real people brought a deeper sense of intimacy and authenticity to the brand.
The 30-second and 15-second spots aired on connected TV, with additional edits for social media.
Social & Paid Media
The campaign featured real people
Engaged in everyday moments both big and small in cities around the country.
Out Of Home
Reaching audiences and building brand awareness.
The campaign activated across a strategically varied array of placements to guarantee audience penetration including OOH in key markets.
Print
Featured in the New York Times.
A Sunday New York Times cover wrap offered a playful tie-in to campaign experiential, marking a first for the brand.
