https://melissacoker.me MC 2 Tue, 15 Oct 2024 22:28:51 +0000 https://melissacoker.me en https://melissacoker.me/Information-1 Thu, 03 Oct 2024 23:03:15 +0000 MC 2 https://melissacoker.me/Information-1 Focused on the worlds of fashion, beauty, and lifestyle, Melissa believes in creating emotionally resonant visuals, team magic and brand love. Recognized for developing transformative brand platforms, high engagement omnichannel campaigns and innovative retail and IRL experiences for start-ups and global brands alike. Say hello&nbsp;︎︎︎ Selected Projects <img width="708" height="396" width_o="708" height_o="396" data-src="https://freight.cargo.site/t/original/i/64f3da1dd9f764f3732fc51966abefc56fce3518ea0e547968431f32277d65fe/first-kiss-title-1.gif" data-mid="219179806" border="0" alt="First Kiss" data-caption="First Kiss" src="https://freight.cargo.site/w/708/i/64f3da1dd9f764f3732fc51966abefc56fce3518ea0e547968431f32277d65fe/first-kiss-title-1.gif" /> <img width="420" height="525" width_o="420" height_o="525" data-src="https://freight.cargo.site/t/original/i/be74471d54c015fd54ffba64cda33e80bedfcff64f8ccd9cf5e84e319e99b845/Supergoop.jpg" data-mid="219179808" border="0" alt="Supergoop!" data-caption="Supergoop!" src="https://freight.cargo.site/w/420/i/be74471d54c015fd54ffba64cda33e80bedfcff64f8ccd9cf5e84e319e99b845/Supergoop.jpg" /> <img width="629" height="450" width_o="629" height_o="450" data-src="https://freight.cargo.site/t/original/i/05e13eb89f77d75d5fe090c974fc5b7a8a459db4b1f67914dedb1b58dc036812/SU21_PK_151_7430-FOR-MC-HOMEPAGE.jpg" data-mid="219179809" border="0" alt="PINK" data-caption="PINK" src="https://freight.cargo.site/w/629/i/05e13eb89f77d75d5fe090c974fc5b7a8a459db4b1f67914dedb1b58dc036812/SU21_PK_151_7430-FOR-MC-HOMEPAGE.jpg" /> <img width="1173" height="655" width_o="1173" height_o="655" data-src="https://freight.cargo.site/t/original/i/96900f67b741abe318a2d9f612f272b5ffb9ba311e1de4176497e4807aa595b0/NewWhat-sUp-Title.jpg" data-mid="219179813" border="0" alt="Wren" data-caption="Wren" src="https://freight.cargo.site/w/1000/i/96900f67b741abe318a2d9f612f272b5ffb9ba311e1de4176497e4807aa595b0/NewWhat-sUp-Title.jpg" /> <img width="467" height="600" width_o="467" height_o="600" data-src="https://freight.cargo.site/t/original/i/d4c12b7f75c73a5ba6a54e06293ef741c05ec386f350ca254438bbf5b4c249a5/fenton-fallon.jpg" data-mid="219179815" border="0" alt="Fenton / Fallon" data-caption="Fenton / Fallon" src="https://freight.cargo.site/w/467/i/d4c12b7f75c73a5ba6a54e06293ef741c05ec386f350ca254438bbf5b4c249a5/fenton-fallon.jpg" /> <img width="3200" height="2341" width_o="3200" height_o="2341" data-src="https://freight.cargo.site/t/original/i/bef4cca6f4b661f59188def8caa912703f5b638e1f2ed20b4884d4c590e4c1a5/KD-IMAGES-4-for-website-title.jpg" data-mid="219179811" border="0" alt="Leith Clark and Kirsten Dunst" data-caption="Leith Clark and Kirsten Dunst" src="https://freight.cargo.site/w/1000/i/bef4cca6f4b661f59188def8caa912703f5b638e1f2ed20b4884d4c590e4c1a5/KD-IMAGES-4-for-website-title.jpg" /> <img width="700" height="1050" width_o="700" height_o="1050" data-src="https://freight.cargo.site/t/original/i/2bb413524e53587390710a0ad4ece027a42cc1e1948e09e6990a8573d266fa0c/SG_2023_JUNE_LIP_HIGHFIVE_-ALIA_029_sRGB.jpg" data-mid="219849519" border="0" alt="Lip campaign" data-caption="Lip campaign" src="https://freight.cargo.site/w/700/i/2bb413524e53587390710a0ad4ece027a42cc1e1948e09e6990a8573d266fa0c/SG_2023_JUNE_LIP_HIGHFIVE_-ALIA_029_sRGB.jpg" /> What I doCreative Direction &amp; Brand Marketing Global Brand Strategy Brand Vision &amp; Visual Identity https://melissacoker.me/index-copy Wed, 28 Dec 2022 18:35:44 +0000 MC 2 https://melissacoker.me/index-copy Melissa Coker is a Clio &amp; Cannes Lion award winning creative leader based in New York. https://melissacoker.me/First-Kiss Tue, 15 Nov 2022 02:44:37 +0000 MC 2 https://melissacoker.me/First-Kiss Grow customer base &amp; introduce a broader audience to the brand. Organically with minimal budget. Create a film, not a commercial. Generate lasting brand awareness and love, not just a quick hit sale.&nbsp; <img width="3000" height="1876" width_o="3000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/6d50aba03415142eae46e9bd06942546f1b1a1036ecb1665cd8cee8277388601/FIRST-KISS-HD9.jpg" data-mid="164036615" border="0" src="https://freight.cargo.site/w/1000/i/6d50aba03415142eae46e9bd06942546f1b1a1036ecb1665cd8cee8277388601/FIRST-KISS-HD9.jpg" /> <img width="3000" height="1876" width_o="3000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/51a1fd102385cf0a19e34ca3f5cbde39d0e178f307af34da5277b063fad33491/FIRST-KISS-HD8.jpg" data-mid="164036665" border="0" src="https://freight.cargo.site/w/1000/i/51a1fd102385cf0a19e34ca3f5cbde39d0e178f307af34da5277b063fad33491/FIRST-KISS-HD8.jpg" /> First Kiss went on to become the most viewed fashion film of all time (160+ million views). Cannes Lion &amp; Grand Clio award winning. <img width="3000" height="1876" width_o="3000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/c52fe17cb9ecf87b1614af65e2cbc9c10e0dc61150743899e93a66ca0e5cf4d3/FIRST-KISS-HD6.jpg" data-mid="164133385" border="0" src="https://freight.cargo.site/w/1000/i/c52fe17cb9ecf87b1614af65e2cbc9c10e0dc61150743899e93a66ca0e5cf4d3/FIRST-KISS-HD6.jpg" /> <img width="3000" height="1876" width_o="3000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/2db17f8b423ec4fc5c3dd20250cf12cac80840adb04954c2b3ee30638a930992/FIRST-KISS-HD2.jpg" data-mid="164133376" border="0" src="https://freight.cargo.site/w/1000/i/2db17f8b423ec4fc5c3dd20250cf12cac80840adb04954c2b3ee30638a930992/FIRST-KISS-HD2.jpg" /> <img width="3000" height="1876" width_o="3000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/b2ae438b19c848dd99d4a9aa3cf2623d6b15d10cc83a727443ca21cfc51d2b38/FIRST-KISS-HD7.jpg" data-mid="164133474" border="0" src="https://freight.cargo.site/w/1000/i/b2ae438b19c848dd99d4a9aa3cf2623d6b15d10cc83a727443ca21cfc51d2b38/FIRST-KISS-HD7.jpg" /> <img width="3000" height="1876" width_o="3000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/1662bd0dbca45fdea88f5ebabaf5ceae2cfe56644534659f1a1426fe41eda985/FIRST-KISS-HD5.jpg" data-mid="164036703" border="0" src="https://freight.cargo.site/w/1000/i/1662bd0dbca45fdea88f5ebabaf5ceae2cfe56644534659f1a1426fe41eda985/FIRST-KISS-HD5.jpg" /> Traffic to the Wren website went up 14,000% with 96% of those visitors being new to site. Sales to the online store were up 13,600% WoW. https://melissacoker.me/Supergoop Tue, 26 Mar 2024 21:55:45 +0000 MC 2 https://melissacoker.me/Supergoop 2023, Supergoop! needed a new story to reflect their evolved offerings and future ambitions. The brand that changed the face, feel, and entire experience of sunscreen was changing the game again. <img width="324" height="576" width_o="324" height_o="576" data-src="https://freight.cargo.site/t/original/i/aaee074c5cf2f413426e74bdc2a18c9f790e2c620c9b356565f2fcc9b7ca5431/IMG_2956.GIF" data-mid="217176829" border="0" src="https://freight.cargo.site/w/324/i/aaee074c5cf2f413426e74bdc2a18c9f790e2c620c9b356565f2fcc9b7ca5431/IMG_2956.GIF" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fa828375bf136a6832b33b0f37aadfa657829b2d4f0badbfe74e569dfa0b1239/SPF_quote_1-d-1.jpg" data-mid="207677758" border="0" src="https://freight.cargo.site/w/1000/i/fa828375bf136a6832b33b0f37aadfa657829b2d4f0badbfe74e569dfa0b1239/SPF_quote_1-d-1.jpg" /> <img width="396" height="535" width_o="396" height_o="535" data-src="https://freight.cargo.site/t/original/i/492d78604a8c8124608c3c984724aa014234c684bc3a5fb55e3187cf3cc3d405/SPF_manifesto_email_2023_V2_03---H.jpg" data-mid="207677769" border="0" src="https://freight.cargo.site/w/396/i/492d78604a8c8124608c3c984724aa014234c684bc3a5fb55e3187cf3cc3d405/SPF_manifesto_email_2023_V2_03---H.jpg" /> <img width="258" height="458" width_o="258" height_o="458" data-src="https://freight.cargo.site/t/original/i/48774c39d1f690e38466d6e086ddc7219de1bb1dfbf67b791b935a58dfeb4545/IMG_2958.GIF" data-mid="217176898" border="0" src="https://freight.cargo.site/w/258/i/48774c39d1f690e38466d6e086ddc7219de1bb1dfbf67b791b935a58dfeb4545/IMG_2958.GIF" /> <img width="395" height="533" width_o="395" height_o="533" data-src="https://freight.cargo.site/t/original/i/5c1209e2de6844d715a32271d4774e5613478b4084073193574a5ceb98043d8e/SPF_manifesto_email_2023_V2_03---I.jpg" data-mid="207677770" border="0" src="https://freight.cargo.site/w/395/i/5c1209e2de6844d715a32271d4774e5613478b4084073193574a5ceb98043d8e/SPF_manifesto_email_2023_V2_03---I.jpg" /> <img width="397" height="533" width_o="397" height_o="533" data-src="https://freight.cargo.site/t/original/i/b8bd9da82d1ef5211782ad596f743622be460e1a702fbf1e7bfc9caa19ec9f75/SPF_manifesto_email_2023_V2_03---G.jpg" data-mid="207677768" border="0" src="https://freight.cargo.site/w/397/i/b8bd9da82d1ef5211782ad596f743622be460e1a702fbf1e7bfc9caa19ec9f75/SPF_manifesto_email_2023_V2_03---G.jpg" /> <img width="278" height="494" width_o="278" height_o="494" data-src="https://freight.cargo.site/t/original/i/f73f375ac2a5f8ee44ed24d9f081f73d92d45b01d1e132dbdbd3bc7cf4debaf2/IMG_2957.GIF" data-mid="217176857" border="0" src="https://freight.cargo.site/w/278/i/f73f375ac2a5f8ee44ed24d9f081f73d92d45b01d1e132dbdbd3bc7cf4debaf2/IMG_2957.GIF" /> <img width="398" height="529" width_o="398" height_o="529" data-src="https://freight.cargo.site/t/original/i/3d1dd5139c6a4dbc9fedc9dac76b591e7b71c5eaefd55cc9f346d41ebfb4b384/SPF_manifesto_email_2023_V2_03---D.jpg" data-mid="207677765" border="0" src="https://freight.cargo.site/w/398/i/3d1dd5139c6a4dbc9fedc9dac76b591e7b71c5eaefd55cc9f346d41ebfb4b384/SPF_manifesto_email_2023_V2_03---D.jpg" /> A FULLY INTEGRATED CAMPAIGN THAT REFRAMED SPF AS SOLAR POWERED FREEDOM, BRINGING A MORE EMOTIONAL, OPTIMISTIC LENS TO SUN CARE ACROSS OOH, PRINT, CONNECTED TV, PAID MEDIA, AND SOCIAL. <img width="3900" height="2062" width_o="3900" height_o="2062" data-src="https://freight.cargo.site/t/original/i/826bedb6d9f3cafd221ee03ab5f34dc7ae457adaaf374894e513c277242393e4/Supergoop-mural-1.jpg" data-mid="249611567" border="0" src="https://freight.cargo.site/w/1000/i/826bedb6d9f3cafd221ee03ab5f34dc7ae457adaaf374894e513c277242393e4/Supergoop-mural-1.jpg" /> <img width="3900" height="2064" width_o="3900" height_o="2064" data-src="https://freight.cargo.site/t/original/i/9caf39fc4053a009dbbc9d82ac8172c4f37b794c5ae63a268c46ec9ea15a3d21/Supergoop-mural-4.jpg" data-mid="249611568" border="0" src="https://freight.cargo.site/w/1000/i/9caf39fc4053a009dbbc9d82ac8172c4f37b794c5ae63a268c46ec9ea15a3d21/Supergoop-mural-4.jpg" /> <img width="3900" height="2063" width_o="3900" height_o="2063" data-src="https://freight.cargo.site/t/original/i/68188cc28e8a162fe6324ab7b9880a4aea8727e353da4f6407fe8167c043d9c4/Supergoop-mural-11.jpg" data-mid="249611569" border="0" src="https://freight.cargo.site/w/1000/i/68188cc28e8a162fe6324ab7b9880a4aea8727e353da4f6407fe8167c043d9c4/Supergoop-mural-11.jpg" /> DESIGNED TO MAXIMIZE BOTH AWARENESS AND EMOTIONAL IMPACT, THE OOH PLACEMENTS HELPED SCALE THE CAMPAIGN NARRATIVE BEYOND DIGITAL, POSITIONING SUPERGOOP! WITHIN A MORE LIFESTYLE AND CULTURALLY DRIVEN SPACE. <img width="3743" height="6676" width_o="3743" height_o="6676" data-src="https://freight.cargo.site/t/original/i/ae17a6cecb903f9ab44c824b3d5dcba27be94396084ea8c479db5543d27a4846/SG1.jpg" data-mid="249610041" border="0" src="https://freight.cargo.site/w/1000/i/ae17a6cecb903f9ab44c824b3d5dcba27be94396084ea8c479db5543d27a4846/SG1.jpg" /> <img width="298" height="526" width_o="298" height_o="526" data-src="https://freight.cargo.site/t/original/i/6aa6e015df95e4046528ad96dc7d9d0cfad6427a92aeb94ddd43ae3ec5196f03/IMG_2966.GIF" data-mid="217179243" border="0" src="https://freight.cargo.site/w/298/i/6aa6e015df95e4046528ad96dc7d9d0cfad6427a92aeb94ddd43ae3ec5196f03/IMG_2966.GIF" /> <img width="3750" height="6675" width_o="3750" height_o="6675" data-src="https://freight.cargo.site/t/original/i/6e4a0c316a94e16c9955f82272cc9792b0193e4a6a56e90f81fd4884fe3d20e5/SG2.jpg" data-mid="249611672" border="0" src="https://freight.cargo.site/w/1000/i/6e4a0c316a94e16c9955f82272cc9792b0193e4a6a56e90f81fd4884fe3d20e5/SG2.jpg" /> A HIGH-IMPACT EXPERIENTIAL AND NYTS PRINT INTEGRATION EXTENDED THE CAMPAIGN INTO CULTURE AND EVERYDAY LIFE, TRANSLATING THE BRAND NARRATIVE INTO A BROADER AWARENESS-DRIVING MOMENT. Result THE SPF! CAMPAIGN EXCEEDED ALL EXPECTATIONS; DELIVERING +44% MORE OVERALL IMPRESSIONS, + 22% BRAND INTEREST YOY WITH ENGAGEMENT AND AD RECALL LIFTS SIGNIFICANTLY OUTPERFORMING PLATFORM BENCHMARKS. AS A RESULT,&nbsp; BUSINESS REVENUE INCREASED BY +32% YOY DURING THE CAMPAIGN FLIGHT. https://melissacoker.me/PINK Tue, 15 Nov 2022 02:44:38 +0000 MC 2 https://melissacoker.me/PINK &nbsp; Objective To transform brand perception and increase relevancy and positive sentiment among Gen Z consumers. Approach Led a top to bottom creative recalibration to appeal to a modern customer through evolving PINK’s casting, photography and social storytelling, making the brand relevant for today.Cultivated cultural transformation through strategic efforts between PINK, customers and nonprofit organizations. Launched bold campaigns highlighting the brand’s continued support of diversity and inclusion, and ongoing commitment to LGBTQIA+ issues. <img width="533" height="800" width_o="533" height_o="800" data-src="https://freight.cargo.site/t/original/i/bc9b77e5b153e8e8f87f5028796f56003f84060227c6cd4f548397a57eeb6b1f/-F21_PK_126_0839_LM.jpg" data-mid="164129554" border="0" src="https://freight.cargo.site/w/533/i/bc9b77e5b153e8e8f87f5028796f56003f84060227c6cd4f548397a57eeb6b1f/-F21_PK_126_0839_LM.jpg" /> <img width="1419" height="2617" width_o="1419" height_o="2617" data-src="https://freight.cargo.site/t/original/i/7c6208fb6b1b899d845aafe137841b2fb714c6300c5c10bc0c7309b5d0d8b836/PINK-TikTok-Mockup-v1-03B.jpg" data-mid="217568841" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/7c6208fb6b1b899d845aafe137841b2fb714c6300c5c10bc0c7309b5d0d8b836/PINK-TikTok-Mockup-v1-03B.jpg" /> <img width="1465" height="2620" width_o="1465" height_o="2620" data-src="https://freight.cargo.site/t/original/i/aeaad81fbb64c794bca4f3158df4a8e273007cf1771dacbc0bdf99a4ff833bea/PINK-TikTok-Mockup-v1-02B.jpg" data-mid="217568711" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/aeaad81fbb64c794bca4f3158df4a8e273007cf1771dacbc0bdf99a4ff833bea/PINK-TikTok-Mockup-v1-02B.jpg" /> <img width="1459" height="2679" width_o="1459" height_o="2679" data-src="https://freight.cargo.site/t/original/i/db920fedacce1cbc84591eb43b2ada828c3a0fff8392a28c217acba0ea162c23/PINK-TikTok-Mockup-v2-01.jpg" data-mid="217568893" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/db920fedacce1cbc84591eb43b2ada828c3a0fff8392a28c217acba0ea162c23/PINK-TikTok-Mockup-v2-01.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5c47064aa3548c9d6ac91fb2ced0601015c1fbf97d3caf4e32cfaae99719d58e/SU20_PK_039_164_converted.jpg" data-mid="217576716" border="0" 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data-src="https://freight.cargo.site/t/original/i/9f0f2835a020ccd8eb5579824f5447443c2a492bd5d15ace1517a232a126c57d/S20_PK_215_371_preview.jpg" data-mid="218298691" border="0" src="https://freight.cargo.site/w/1000/i/9f0f2835a020ccd8eb5579824f5447443c2a492bd5d15ace1517a232a126c57d/S20_PK_215_371_preview.jpg" /> <img width="1119" height="800" width_o="1119" height_o="800" data-src="https://freight.cargo.site/t/original/i/0e246d55a92d7f2a38eb014223b0d5a72c46751de00f75cf593d9939d7a697b0/SU21_PK_151_7430-FOR-MC-HOMEPAGE.jpg" data-mid="181881983" border="0" src="https://freight.cargo.site/w/1000/i/0e246d55a92d7f2a38eb014223b0d5a72c46751de00f75cf593d9939d7a697b0/SU21_PK_151_7430-FOR-MC-HOMEPAGE.jpg" /> <img width="545" height="800" width_o="545" height_o="800" data-src="https://freight.cargo.site/t/original/i/c4cda8357882f10ed95c7a1e50918f5e2c8b5f72ba9317e8a729e660dd4dd62c/SUNSHINE_FILM_020.jpg" data-mid="164129578" border="0" src="https://freight.cargo.site/w/545/i/c4cda8357882f10ed95c7a1e50918f5e2c8b5f72ba9317e8a729e660dd4dd62c/SUNSHINE_FILM_020.jpg" /> <img width="1459" height="1920" width_o="1459" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ef642ad22e8254ecafae83aced423b167205cc19cceba8cd769f95080b9dd087/F21_PK_172_FILM_019.jpg" data-mid="217572104" border="0" src="https://freight.cargo.site/w/1000/i/ef642ad22e8254ecafae83aced423b167205cc19cceba8cd769f95080b9dd087/F21_PK_172_FILM_019.jpg" /> <img width="1700" height="2550" width_o="1700" height_o="2550" data-src="https://freight.cargo.site/t/original/i/7c2d4556f154f5461603eccf0a47c08e1dc3f1ab47dbb25ffbaf239695c7f933/SU22_PK_010_0530_preview.jpg" data-mid="217572097" border="0" src="https://freight.cargo.site/w/1000/i/7c2d4556f154f5461603eccf0a47c08e1dc3f1ab47dbb25ffbaf239695c7f933/SU22_PK_010_0530_preview.jpg" /> <img width="672" height="800" width_o="672" height_o="800" data-src="https://freight.cargo.site/t/original/i/d7db56a14410e08778786075b5773971a85e1b9ca6d9445faeed357a62da1af1/SUNSHINE_FILM_012.jpg" data-mid="164129576" border="0" src="https://freight.cargo.site/w/672/i/d7db56a14410e08778786075b5773971a85e1b9ca6d9445faeed357a62da1af1/SUNSHINE_FILM_012.jpg" /> <img width="1913" height="2550" width_o="1913" height_o="2550" data-src="https://freight.cargo.site/t/original/i/54fb38e71b1fa3858c875acaaa7141b28ce79e1d515c6097abf591b79feed084/SU22_PK_140_8038_preview.jpg" data-mid="217575213" border="0" src="https://freight.cargo.site/w/1000/i/54fb38e71b1fa3858c875acaaa7141b28ce79e1d515c6097abf591b79feed084/SU22_PK_140_8038_preview.jpg" /> <img width="533" height="800" width_o="533" height_o="800" data-src="https://freight.cargo.site/t/original/i/8c63ef01c7746af66fab15cc0d51f8de2c307eca7c90551f62fd25e985725be6/S21_PKBEAUTY_010_1989.jpg" data-mid="164129570" border="0" src="https://freight.cargo.site/w/533/i/8c63ef01c7746af66fab15cc0d51f8de2c307eca7c90551f62fd25e985725be6/S21_PKBEAUTY_010_1989.jpg" /> <img width="1153" height="668" width_o="1153" height_o="668" data-src="https://freight.cargo.site/t/original/i/a0a5473813b97167e82ac9a0bfa356853c34dac314121cae923c1514163e327b/IMG_3074-copy.gif" data-mid="218298527" border="0" src="https://freight.cargo.site/w/1000/i/a0a5473813b97167e82ac9a0bfa356853c34dac314121cae923c1514163e327b/IMG_3074-copy.gif" /> <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ddff8438a0f62fc3ce5a696acb9fceb539747f3126a1d9637b96160057be5a44/F21_PK_055_1072.jpg" data-mid="217578147" border="0" src="https://freight.cargo.site/w/1000/i/ddff8438a0f62fc3ce5a696acb9fceb539747f3126a1d9637b96160057be5a44/F21_PK_055_1072.jpg" /> <img width="1913" height="2550" width_o="1913" height_o="2550" data-src="https://freight.cargo.site/t/original/i/0d6b9de476c36d1cdebfea1e3cce39b68759c2f157dc51ecfa2b05324baae486/SU22_PK_179_2683_preview.jpg" data-mid="217577617" border="0" src="https://freight.cargo.site/w/1000/i/0d6b9de476c36d1cdebfea1e3cce39b68759c2f157dc51ecfa2b05324baae486/SU22_PK_179_2683_preview.jpg" /> <img width="530" height="800" width_o="530" height_o="800" data-src="https://freight.cargo.site/t/original/i/2a46228c2cd1c6739a768d5ebe83d28256c6e6dc95a1f0e9c5f71c4760fede30/SUNSHINE_FILM_019.jpg" data-mid="164129577" border="0" src="https://freight.cargo.site/w/530/i/2a46228c2cd1c6739a768d5ebe83d28256c6e6dc95a1f0e9c5f71c4760fede30/SUNSHINE_FILM_019.jpg" /> <img width="2400" height="3200" width_o="2400" height_o="3200" data-src="https://freight.cargo.site/t/original/i/c9e75b1250f35f9fb11ca36260a0f04febfed6de4f5a8ea3b9bc4afbbcb15a66/F20_PK_023_184_converted.jpg" data-mid="182620062" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c9e75b1250f35f9fb11ca36260a0f04febfed6de4f5a8ea3b9bc4afbbcb15a66/F20_PK_023_184_converted.jpg" /> ResultPINK’s brand equity score improved +4pts YoY driven by influence (+4) and relevance (+7). Positive perceptions of the brand improved across all metrics including ‘commitment to diversity’, ‘cool factor’, ‘fashionability’ and ‘body positivity’ according to the Piper Jaffray Brand Study. https://melissacoker.me/WREN Tue, 15 Nov 2022 23:59:09 +0000 MC 2 https://melissacoker.me/WREN What’s up film I collaborated with filmmaker Gia Coppola on a short film marketing Wren's Spring collection. The film had a sense of humor, quirk and wit and beautifully captured the late afternoon California sunshine. <img width="1376" height="502" width_o="1376" height_o="502" data-src="https://freight.cargo.site/t/original/i/a4663861938c29836b32358c3ddbee4c6874aab11509b246f6a7b56f0402f44c/New-What-s-Up-Stills.jpg" data-mid="193655103" border="0" src="https://freight.cargo.site/w/1000/i/a4663861938c29836b32358c3ddbee4c6874aab11509b246f6a7b56f0402f44c/New-What-s-Up-Stills.jpg" /> <img width="1180" height="1021" width_o="1180" height_o="1021" data-src="https://freight.cargo.site/t/original/i/bf332c785844ef7fec39482869048e5c2da335ae4211bcae62edf1b98429f712/whatsup-party3.jpg" data-mid="220319408" border="0" src="https://freight.cargo.site/w/1000/i/bf332c785844ef7fec39482869048e5c2da335ae4211bcae62edf1b98429f712/whatsup-party3.jpg" /> <img width="1797" height="1410" width_o="1797" height_o="1410" data-src="https://freight.cargo.site/t/original/i/699182b831b499c9e644ed7e47697bf7279eeaa4b1cbca4d3f40a7b923c8b532/whatsup-party1.jpg" data-mid="220319406" border="0" src="https://freight.cargo.site/w/1000/i/699182b831b499c9e644ed7e47697bf7279eeaa4b1cbca4d3f40a7b923c8b532/whatsup-party1.jpg" /> <img width="995" height="1021" width_o="995" height_o="1021" data-src="https://freight.cargo.site/t/original/i/494dd139c1a727078f5ec7cbfca845330540fbf9a6e95bb4180d3d50e34934b5/whatsup-party2.jpg" data-mid="220319407" border="0" src="https://freight.cargo.site/w/995/i/494dd139c1a727078f5ec7cbfca845330540fbf9a6e95bb4180d3d50e34934b5/whatsup-party2.jpg" /> We celebrated the artists involved in the project with an event and screening during New York Fashion week. <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/97d473c10279e6c0ab5a79b6595590ea5ddcaf6c1c2ff4f3e56240da938b0cad/whatsup_filmstrip.jpg" data-mid="162879500" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/97d473c10279e6c0ab5a79b6595590ea5ddcaf6c1c2ff4f3e56240da938b0cad/whatsup_filmstrip.jpg" />Stills from Gia Coppola for Wren Spring film, “What’s Up?” https://melissacoker.me/Leith-Clark-and-Kirsten-Dunst Tue, 15 Nov 2022 02:44:38 +0000 MC 2 https://melissacoker.me/Leith-Clark-and-Kirsten-Dunst <img width="1118" height="743" width_o="1118" height_o="743" data-src="https://freight.cargo.site/t/original/i/5ddf5499e75dd478b42d7e628ec9e80472c265f4774e02516d5d8ccf4f41f950/kd-11.jpg" data-mid="159185500" border="0" src="https://freight.cargo.site/w/1000/i/5ddf5499e75dd478b42d7e628ec9e80472c265f4774e02516d5d8ccf4f41f950/kd-11.jpg" /> Leith Clark and Kirsten DunstWren collaborated with power stylist and Lula Editor-In-Chief Leith Clark to create a capsule collection based on her favorite vintage silhouettes. Original prints were developed to communicate and air of whimsy and femininity to the pieces. Kirsten Dunst volunteered to be the face of the collection and was photographed at her home by actor Garrett Hedlund.&nbsp; Polaroids were chosen to further tell the story through a vintage infused light. <img width="3233" height="2454" width_o="3233" height_o="2454" data-src="https://freight.cargo.site/t/original/i/f21e119e50bb74cc886ca84ed950370eb0a70b112d7c7c740b93d48d1ee75dee/KD-IMAGES-4.jpg" data-mid="159185557" border="0" src="https://freight.cargo.site/w/1000/i/f21e119e50bb74cc886ca84ed950370eb0a70b112d7c7c740b93d48d1ee75dee/KD-IMAGES-4.jpg" /> https://melissacoker.me/Lip-Campaign Tue, 15 Oct 2024 22:28:51 +0000 MC 2 https://melissacoker.me/Lip-Campaign &nbsp; <img width="700" height="1050" width_o="700" height_o="1050" data-src="https://freight.cargo.site/t/original/i/c16fcf920adc8f0c883ac667dad23906ae96f9ac068c9954516ffcbca5189b2a/SG_2023_JUNE_LIP_HIGHFIVE_-ALIA_029_sRGB.jpg" data-mid="220151050" border="0" src="https://freight.cargo.site/w/700/i/c16fcf920adc8f0c883ac667dad23906ae96f9ac068c9954516ffcbca5189b2a/SG_2023_JUNE_LIP_HIGHFIVE_-ALIA_029_sRGB.jpg" /> Objective Launch Supergoop's first lip shade product while driving demand and elevating the overall creative projection.Insight Having invented the category, the brand was now feeling the effects of competition and creative was feeling less ownable. Foray into a new product territory was the perfect time for an evolution. <img width="932" height="524" width_o="932" height_o="524" data-src="https://freight.cargo.site/t/original/i/3d0f3359d744972fa30fe0dcb9eacf4dcfdabbe5a0550d72f5885da1d0ab0c86/IMG_3259.GIF" data-mid="220102712" border="0" src="https://freight.cargo.site/w/932/i/3d0f3359d744972fa30fe0dcb9eacf4dcfdabbe5a0550d72f5885da1d0ab0c86/IMG_3259.GIF" /> ApproachRecalibrate creative to feel more ownable and modern through an updated style guide. Sourced emerging photographers, stylists and models. Elevated the taste level of both still life and on figure photography. Injected a sense of dynamism through playful stills &amp; GIFs. <img width="1076" height="1594" width_o="1076" height_o="1594" data-src="https://freight.cargo.site/t/original/i/47660f8f96bac7d197f69d65832f8390a0493520e0f8ce31f0d2cd1c443b5f2a/iPhone_1.jpg" data-mid="220285733" border="0" src="https://freight.cargo.site/w/1000/i/47660f8f96bac7d197f69d65832f8390a0493520e0f8ce31f0d2cd1c443b5f2a/iPhone_1.jpg" /> <img width="1076" height="1594" width_o="1076" height_o="1594" data-src="https://freight.cargo.site/t/original/i/3a93f123fc1d02b7864e5755388a704b01524d71659615c50e56233f6fe37c8a/iPhone_2.jpg" data-mid="220285736" border="0" src="https://freight.cargo.site/w/1000/i/3a93f123fc1d02b7864e5755388a704b01524d71659615c50e56233f6fe37c8a/iPhone_2.jpg" /> <img width="690" height="1050" width_o="690" height_o="1050" data-src="https://freight.cargo.site/t/original/i/599c9029915cea5725a574cdd17ddda0cd644ff159fbadab2e74f067e07d535a/iPhone_3b.jpg" data-mid="220320559" border="0" src="https://freight.cargo.site/w/690/i/599c9029915cea5725a574cdd17ddda0cd644ff159fbadab2e74f067e07d535a/iPhone_3b.jpg" /> <img width="700" height="1050" width_o="700" height_o="1050" data-src="https://freight.cargo.site/t/original/i/2d6c1c08e4506181e9202fe23db984e75696aa60aff60f4f4336cf0d438456bc/SG_2023_JUNE_LIP_HEYYALL_JENISIS_015_sRGB.jpg" data-mid="219809100" border="0" data-scale="62" src="https://freight.cargo.site/w/700/i/2d6c1c08e4506181e9202fe23db984e75696aa60aff60f4f4336cf0d438456bc/SG_2023_JUNE_LIP_HEYYALL_JENISIS_015_sRGB.jpg" /> <img width="252" height="448" width_o="252" height_o="448" data-src="https://freight.cargo.site/t/original/i/50158198651cf9320e7bd9eb5f117357af23345203f3cd05900b23d152777579/IMG_3243.GIF" data-mid="219849250" border="0" src="https://freight.cargo.site/w/252/i/50158198651cf9320e7bd9eb5f117357af23345203f3cd05900b23d152777579/IMG_3243.GIF" /> <img width="350" height="622" width_o="350" height_o="622" data-src="https://freight.cargo.site/t/original/i/01dcb0d80d59a6fed4f765f1afa004d504c0846e86b64485d2cecb2c9d132522/IMG_3239.GIF" data-mid="219849114" border="0" src="https://freight.cargo.site/w/350/i/01dcb0d80d59a6fed4f765f1afa004d504c0846e86b64485d2cecb2c9d132522/IMG_3239.GIF" /> <img width="330" height="586" width_o="330" height_o="586" data-src="https://freight.cargo.site/t/original/i/b6d3fd4d3182debf6ecdcb9839c51709b8cab33338b1674bc650acc3a8285901/IMG_3272.GIF" data-mid="220151225" border="0" src="https://freight.cargo.site/w/330/i/b6d3fd4d3182debf6ecdcb9839c51709b8cab33338b1674bc650acc3a8285901/IMG_3272.GIF" /> <img width="518" height="750" width_o="518" height_o="750" data-src="https://freight.cargo.site/t/original/i/a1d8b5975f5063996e1ea8c54321c82378046f3738f7bee75df7683fec11b21a/2023_SG_Lip_Bullet_Chunks_Stacked_HighFive_LuckyMe_LoveYouMore_Obsessed_0461_01_FOGRA_QC_FINALS.jpg" data-mid="220279822" border="0" data-scale="100" src="https://freight.cargo.site/w/518/i/a1d8b5975f5063996e1ea8c54321c82378046f3738f7bee75df7683fec11b21a/2023_SG_Lip_Bullet_Chunks_Stacked_HighFive_LuckyMe_LoveYouMore_Obsessed_0461_01_FOGRA_QC_FINALS.jpg" /> ResultRecord breaking 24% sales growth for the Summer season, with Site traffic up 26% during the launch.&nbsp;