2023, Supergoop! needed a new story to reflect their evolved offerings and future ambitions.
The brand that changed the face, feel, and entire experience of sunscreen was changing the game again.
A FULLY INTEGRATED CAMPAIGN THAT REFRAMED SPF AS SOLAR POWERED FREEDOM, BRINGING A MORE EMOTIONAL,
OPTIMISTIC LENS TO SUN CARE ACROSS OOH, PRINT, CONNECTED TV, PAID MEDIA, AND SOCIAL.
DESIGNED TO MAXIMIZE BOTH AWARENESS AND EMOTIONAL IMPACT, THE OOH PLACEMENTS HELPED SCALE THE CAMPAIGN NARRATIVE
BEYOND DIGITAL, POSITIONING SUPERGOOP! WITHIN A MORE LIFESTYLE AND CULTURALLY DRIVEN SPACE.
BEYOND DIGITAL, POSITIONING SUPERGOOP! WITHIN A MORE LIFESTYLE AND CULTURALLY DRIVEN SPACE.
A HIGH-IMPACT EXPERIENTIAL AND NYTS PRINT INTEGRATION EXTENDED THE CAMPAIGN INTO CULTURE AND EVERYDAY LIFE,
TRANSLATING THE BRAND NARRATIVE INTO A BROADER AWARENESS-DRIVING MOMENT.
Result
THE SPF! CAMPAIGN EXCEEDED ALL EXPECTATIONS; DELIVERING +44% MORE OVERALL IMPRESSIONS,
+ 22% BRAND INTEREST YOY WITH ENGAGEMENT AND AD RECALL LIFTS SIGNIFICANTLY OUTPERFORMING PLATFORM BENCHMARKS.
AS A RESULT, BUSINESS REVENUE INCREASED BY +32% YOY DURING THE CAMPAIGN FLIGHT.